"When The Light Bulb Goes On ... Who's Going to Be There To See It?"
Promotion is a term used frequently in marketing and is one of the market mix elements. It refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place.
Promotion is also defined as one of five pieces in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five factors, and how much money to budget.
Promotion covers the methods of communication that a marketer uses to provide information about it's product. Information can be both verbal and visual. Once you have a clear idea, you can develop this personality in a number of ways:
A logo and slogan that reflects your brand identity.
A consistent social media feed that keeps on top of current trends.
Promotional materials that make use of your brand’s history – how did you get to be where you are today?
Use an appropriate tone of voice: whether it’s a flyer or page on your site, that shows the consumer, who you are.
Branded events that give people the chance to get to know the people behind the product.
There are three main objectives of promotion.
To present information to consumers and others.
To increase demand.
To differentiate a product.
The purpose of a promotion and thus its promotional plan can have a wide range, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
Promotion is an art form we excel in. Give us a call.