In general video production means the making of a video. The making of a video goes in various steps which are, finding an idea, writing a script, shooting, editing, effects or graphics and sound editing. If this isn't done to the highest of standards your message will be lost, your hard-earned budget for the production will be wasted and the reason for the production will become irrelevant.
Why would you actually consider a commercial production in the first place? Actually, a commercial production is the best way to make an impact on your audience, to make them aware of your product/service and get your message out to the public.
One of the best reasons to shoot a commercial video is because people are absolutely, more interested and simply easier entertained when seeing a commercial production, whether it's television, online promotional video or other forms of corporate videos. This is because people generally remember what they see and hear far better than just reading, or listening to what you have to say. Motion triggers the emotion to buy. There is "no doubt". The result of a commercial production will be much more positive to your bottom line and you will usually arrive at a higher sales increase/sales conversion percentage... faster!