corporate jingles

The biggest reason that jingles are used to promote products is that advertisers know jingles help people to remember the commercial. Research supports this assumption. A good ad campaign involves repetition so that the consumer will associate the product with the company. Jingles take repetition a step further. Jingles work. While ad companies are still testing the effects of many forms of advertising, history shows that commercials that incorporate jingles are often effective. Branding is all about creating an image of your company and having that image stick in customer's minds. Jingles are an effective adjunct to visual advertising when it comes to creating a brand. People who are not able to connect a clever logo to your brand might remember a catchy tune quite well

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