branding/logos/display
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What's the difference between a... logo and a brand?
A logo and a brand are two very different things that must work together cohesively to be effective. Here's the difference.
A logo all by itself is just a graphic element with a name. A brand is the communications strategy that helps you communicate your passion and expertise.
When combined, a well-planned logo and a brand strategy help you effectively and efficiently reach your target audience and communicate your message, your value, and benefits, and visually attract more attention.
It's extremely important to understand that branding is NOT about getting your target market to choose you over the competition, although of course, that result would be welcome. It is however, about getting your prospects to see YOU as the only company with a possible solution to their problem and the resulting choice by the consumer creates an absolute trust/benefit to them and helps establish your brand.
A logo and a brand are two very different things that must work together cohesively to be effective. Here's the difference.
A logo all by itself is just a graphic element with a name. A brand is the communications strategy that helps you communicate your passion and expertise.
When combined, a well-planned logo and a brand strategy help you effectively and efficiently reach your target audience and communicate your message, your value, and benefits, and visually attract more attention.
It's extremely important to understand that branding is NOT about getting your target market to choose you over the competition, although of course, that result would be welcome. It is however, about getting your prospects to see YOU as the only company with a possible solution to their problem and the resulting choice by the consumer creates an absolute trust/benefit to them and helps establish your brand.
